A Unique 3D Media Company
MISSION: 3D flat screen monitor technology WITHOUT GLASSES (autostereoscopic 3D) is being deployed widely by Elixir XES 3D in high traffic venues: airport terminals, themed attractions, super markets, sports and entertainment stadiums, high volume convenience restaurants, Las Vegas, Atlantic City, and American Indian Casinos as well as numerous other venues taking advantage of current and future ad revenues, on screen sizes ranging from 23 to 46 inches.
Hollywood is in the midst of a conversion “Gold Rush.” 3D record setter “Avatar” at $2.7 bil gross to date caused major studios to convert both “Alice in Wonderland” and “Clash of the Titans” to 3D at the last minute resulting in a combined gross to date exceeding $2.2 bil. However, over the past year TV manufacturers, the electronic giants, have unveiled 3D TV where glasses are required for each viewer!
The common denominator in all these applications: a current / existing stream of advertising revenue will be vastly enhanced through the eye-grabbing experience of 3D. Research published in the Journal of Advertising from multiple studies, completed by major Midwestern universities, of “the virtual experience” support the proposition that 3D advertising enhances presence, influences product knowledge, brand attitude, and purchase intention of consumers, clearly establishing that the target audience, the passerby, is 30% more likely to engage with a 3D ad.
Immediately acknowledging the consumer trend Madison Avenue's advertising agencies have begun ordering commercials produced in 3D. Current content conversion from 2D to 3D cannot meet the growing demand. India’s Reliance Media Works has 2,500 production personnel working to convert everything from Hollywood tent-poles (a motion picture that numerous sequel opportunities) to television documentaries to library titles. Mumbai-headquartered Prime Focus' post-production charges $50,000 to $100,000 per minute of conversion. And announced at this year's NAB convention in Las Vegas, JVC plans to launch a stereo image processor that automatically converts 2D content to 3D, to be available for purchase for $30,000.
From the Las Vegas CES PC World January 7, 2011, "...None of these TV manufacturers (the giants) gave even the slightest inkling that they'd be releasing a commercially available (glassless) model, even for business-oriented digital signage purposes. 'That's because they're simply not ready.' In addition to the limited viewing range and angle problems mentioned, the unfortunate fact is that the actual depth of the 3D effect in these (Toshiba, LG, Sony) autostereoscopic TVs is, frankly, disappointing." Read the full article.
While this frenzy is consuming the globe Elixir XES 3D is marketing its monitors, small to large, to a multimedia world with the first ever solution to the GLASSES problem plaguing the digital signage industry: No Glasses Required for viewing and with tremendous 3D depth and pop.
